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(Centerville, Ohio) March 29, 2011 – Huffy Corporation, the most widely recognized consumer brand in the bicycle industry, recently announced a licensing agreement with Marvel Entertainment, LLC, a global character-based entertainment licensing company, to produce products for five popular Marvel properties. Huffy will support Marvel Studios’ upcoming Thor, Captain America: The First Avenger, and Marvel Studios’ The Avengers movies with products at select online and brick and mortar retail outlets in the U.S. and Canada. Huffy bicycles and scooters for Spider-Man Classic and Marvel Heroes are in development and will be available to the same retailers. The agreement marks the first partnership of the two renowned brands.
Desiree Bartoe Brunner PR412-995-9623dbartoe@brunnerworks.com